Bago, B., Kovacs, M., Protzko, J. Gill, t. et al. (2022), “Situational factors shape moral judgements in the trolley dilemma in Eastern, Southern and Western countries in a culturally diverse sample,” Nature Human Behavior, Vol. 6, 880-895. https://doi.org/10.1038/s41562-022-01319-5
Gill, T., J. Lei, H. J. Kim (2022), “Adding more portion-size options to a menu: A means to nudge consumers to choose larger portions of healthy food items,” Appetite, Vol. 169, 2022, 105830, https://doi.org/10.1016/j.appet.2021.105830
Psychological Science Accelerator (2022), “A global experiment on motivating social distancing during the COVID-19 pandemic,” Proceedings of the National Academy of Sciences, 119 (22) e2111091119 https://doi.org/10.1073/pnas.2111091119
Wang, K., Goldenberg, A., … Gill, T. et al. (2021) A multi-country test of brief reappraisal interventions on emotions during the COVID-19 pandemic. Nature Human Behavior 5, 1089–1110 (2021). https://doi.org/10.1038/s41562-021-01173-x
Gill, T. (2021), “Ethical dilemmas are really important to potential adopters of autonomous vehicles,” Ethics and Information Technology. https://link.springer.com/article/10.1007/s10676-021-09605-y
Gill, T., Ma, Z., Zhao, P. and Chen, Y.(. (2021), “How accessories add value to a platform: the role of innovativeness and nonalignability”, European Journal of Marketing, Vol. 55 (4), https://doi.org/10.1108/EJM-07-2019-0627
Jones, B.C., …Gill, T. et al. (2021), “To Which World Regions Does the Valence-Dominance Model of Social Perception Apply?,” Nature Human Behavior, 5, 159-69. https://www.nature.com/articles/s41562-020-01007-2
Gill, T. (2020), “Blame it on the Self-Driving Car. How Autonomous Vehicles can Alter Consumer Morality,” Journal of Consumer Research, in press, https://doi.org/10.1093/jcr/ucaa018
Wijnands, F. and Gill, T. (2020), “You’re not Perfect, but you’re still my Favorite.” Brand Affective Congruence as a new Determinant of Self-Brand Congruence.” Journal of Marketing Management, forthcoming.
Panchal, S. and Gill, T. (2019), “When Size Does Matter. Dominance Versus Prestige Based Status Signaling,” Journal of Business Research, in press, https://doi.org/10.1016/j.jbusres.2019.03.047
Moshontz, H., .. Gill, T… (94 others) .. and C. Cartier (2018), “The Psychological Science Accelerator: Advancing Psychology Through a Distributed Collaborative Network,” Advances in Methods and Practices in Psychological Science, Vol. 1(4): 501–515. https://doi.org/10.1177%2F2515245918797607
Klein, R. A., .. Gill, T… (187 others).. and B. Nosek (2018), “Many Labs 2: Investigating Variation in Replicability Across Samples and Settings,” Advances in Methods and Practices in Psychological Science, Vol. 1(4): 443–490. https://doi.org/10.1177%2F2515245918810225
Gill, T. and Lei, J. (2018), “Counter-stereotypical products: Barriers to their adoption and strategies to overcome them,” Psychology & Marketing, Vol. 35: 493-510. https://doi.org/10.1002/mar.21101
Sääksjärvi, M., Gill, T., and Hultink, E. J. (2017) “How rumors and preannouncements foster curiosity toward products”, European Journal of Innovation Management, Vol. 20 Issue: 3, 350-371. https://doi.org/10.1108/EJIM-03-2016-0037
Gill, T., Ranaweera C. & Kim, H.J. (2017), “Ethnic Stereotyping in Service Provision: When do Stereotypes Affect the Performance Expectations and Evaluation of Ethnic Service Providers?” in Journal of Service Theory and Practice, 27(3): 520-546. https://doi.org/10.1108/JSTP-03-2016-0056
Gattol, V., Saaksjarvi, M., Gill, T. and Schoorman, J. (2016), “Feature fit: The role of congruence and complementarity when adding versus deleting features from products,” European Journal of Innovation Management, Vol. 19 (4), 589 – 607. https://doi.org/10.1108/EJIM-08-2015-0069
Lewis, D. and Gill, T. (2016), “Is There a Mere Categorization Effect in Investment Decisions?,” International Journal of Research in Marketing, Vol. 33, 232-235. https://doi.org/10.1016/j.ijresmar.2016.01.001
*Ma, Z., Gill, T. and Jiang, Y. (2015), “Core Versus Peripheral Innovations: The Effect Of Innovation Locus On Consumer Adoption Of New Products,” Journal of Marketing Research, http://dx.doi.org/10.1509/jmr.13.0337 (*first two authors equal contribution).
Gill, T. and El Gamal, M. (2014), “Does exposure to dogs (cows) increase the preference for Puma (the color white)? Not always,” International Journal of Research in Marketing, 31, 125-126. https://doi.org/10.1016/j.ijresmar.2013.12.002
Saad, G. and, Gill, T. (2014), “The Framing Effect When Evaluating Prospective Mates: An Adaptationist Perspective,” Evolution and Human Behavior, 35, 184-192. https://doi.org/10.1016/j.evolhumbehav.2014.01.002
Gill, T. (2010), “Call. Mail. Shoot. Listen. Play. But what functionalities add real value in convergent products?,” GfK Marketing International Review, 2, 16-25. https://doi.org/10.2478/gfkmir-2014-0059
Gill, T. and Saad, G. (2010), “Consumer Behavior in the Realm of Technology,” in the Handbook of Technology Management, Hossein Bidgoli (ed.), John Wiley & Sons: NY, 277-289.
Saad, G. and Gill, T. (2009), “Self-Ratings of Physical Attractiveness in a Competitive Context: When Males are More Sensitive to Self-Perceptions than Females,” Journal of Social Psychology, 149(5): 585-599. https://doi.org/10.1080/00224540903232332
Gill, T. and Lei, J. (2009). “Convergence in the High-Technology Consumer Markets: Not all Brands Gain Equally by Adding New Functionalities to Products,” Marketing Letters, Vol. 20, 91-103. https://doi.org/10.1007/s11002-008-9050-5
Gill, T. (2008), “Convergent Products: What Functionalities Add More Value to the Base?,” Journal of Marketing, Vol. 72(2), 46-62. https://doi.org/10.1509%2Fjmkg.72.2.46
Gill, T. and Dube, L. (2007), “What is a Leather Iron or a Bird Phone? Using Conceptual Combinations to Generate and Understand New Product Concepts,” Journal of Consumer Psychology, 17(3), 202- 17. https://doi.org/10.1016/S1057-7408(07)70029-3 https://doi.org/10.1177%2F076737010702200405
Saad, G., Gill, T. and Rajan Nataraajan (2005), “Are Laterborns More Innovative and Non-Conforming Consumers Than Firstborns? A Darwinian Perspective,” Journal of Business Research, Vol. 58, 902-909. https://doi.org/10.1016/j.jbusres.2004.01.001
Reichart, C. F. and Gill, T. (2004), “Effect of Cultural Distance on Customer Service Satisfaction,” Advances in Consumer Research, Vol. 31, 202-207. http://www.acrwebsite.org/volumes/8886/volumes/v31/NA-31
Saad, G. and Gill, T. (2003), “An Evolutionary Psychology Perspective on Gift-Giving Among Young Adults,” Psychology & Marketing, Vol 20(9), 765-784. https://doi.org/10.1002/mar.10096
Saad, G. and Gill, T. (2002), “Gender Dynamics in the Ultimatum Game: An Evolutionary Psychology Perspective,” Journal of BioEconomics, Vol.3, 171-193. https://doi.org/10.1023/A:1020583425623
Saad, G. and Gill, T. (2001), “Gender Differences When Choosing Between Salary Allocation Options,” Applied Economics Letters, Vol. 8(8), 531-533. https://doi.org/10.1080/13504850010005251
Saad, G. and Gill, T. (2001), “The Effect of a Recipient’s Gender in a Modified Dictator Game,” Applied Economics Letters, Vol. 8(7). 463-466. https://doi.org/10.1080/13504850010005260
Saad, G. and Gill, T. (2000), “Applications of Evolutionary Psychology in Marketing,” Psychology & Marketing, Vol. 17(12), 1005-1034. https://doi.org/10.1002/1520-6793(200012)17:12%3C1005::AID-MAR1%3E3.0.CO;2-H
Gill, T. and Dube, L. (1998), “Differential Roles of Brand-Name Associations in New Product Evaluations,” Advances in Consumer Research, Vol. 25, 343-348. https://www.acrwebsite.org/volumes/8176/volumes/v25/NA-25
Manuscripts Under Review
Wang, K., …Gill, T. et al. (2021), “A global test of brief reappraisal interventions on emotions during the COVID-19 pandemic,” revise and resubmit to Nature Human Behavior.
Gill, T., Lei, J. and Kim, H. J., “Nudging Consumers to Choose Larger (Smaller) Sizes of Healthy (Unhealthy) Food,” revise and resubmit to Marketing Letters.
Ghoshal, T. and Gill, T., “The Many Faces of the Light Skin Bias: Theoretical Mechanism and Marketing Implications,” revise and resubmit to Journal of Marketing Research.
Protzko, J., ……Gill, T…(several others), “Moral Thinking Across the World,” revise and resubmit to Nature Human Behavior.