Canada Research Chair (Tier 2) in Market Insight and Innovation, 2011-21
Social Sciences & Humanities Research Council of Canada (SSHRC) (Total amount: $1 million)
Insight Grant from SSHRC, 2017-21
As principal applicant (PI), for the project “The role of emotions in the adoption of innovations.”
Insight Development Grant from SSHRC, 2012-14
As PI, for the project, “The role of ethnic stereotypes in the evaluation of services.”
Canadian Foundation for Innovation (CFI) grant, 2011-13
Infrastructure grant as PI, for setting up the Consumer Research Lab at Wilfrid Laurier University.
Insight Development Grant from SSHRC, 2011-13
As co-applicant, for the project entitled, “Core versus peripheral innovations: the effect of Innovation Locus on the Adoption of New Products.”
Marketing Science Institute, MSI, Boston, MA, U.S.A. 2011-12
As co-applicant, for the project entitled, “Core versus peripheral innovations: the effect of Innovation Locus on the Adoption of New Products.”
Strategic Grant from SSHRC, 2008-11
As the PI, for the project entitled, “The Role of Brand Characteristics in the Evaluation of Convergent High-Technology Products.”
Standard Grant from SSHRC, 2008-11
As co-applicant for the project entitled, “Counter-Stereotypical New Products: What are the Barriers to their Adoption and How to Overcome them?”
Standard Grant from SSHRC, 2005-2008
As PI for, “Convergent Products: Issues of Categorization and Adoption.”
