- tgill@wlu.ca
- 519-884-0710 ext. 4042
- Fax: 519-884-0201
- Office location: LH4014
- Office Hours: By Appointment
Associate Professor; Canada Research Chair (Tier 2) in Market Insight and Innovation
Lazaridis School of Business & Economics, Wilfrid Laurier University, Ontario, Canada
Blame it on the Self-Driving Car. How Autonomous Vehicles can Alter Consumer Morality – Gill, T. (2020) Journal of Consumer Research, Volume 47, Issue 2, August 2020, Pages 272–291 (link)
“You’re not Perfect, but you’re still my Favorite.” Brand Affective Congruence as a new Determinant of Self-Brand Congruence – Wijnands, F. and Gill, T. (2020), Journal of Marketing Management, forthcoming (link)
When Size Does Matter. Dominance Versus Prestige Based Status Signaling – Panchal, S. and Gill, T. (2019), Journal of Business Research, in press (link)
© Copyright 2021 All Rights Reserved. Tripat Gill