- tgill@wlu.ca
- 519-884-0710 ext. 4042
- Fax: 519-884-0201
- Office location: LH4014
- Office Hours: By Appointment
Professor of Marketing, Laurier Research Chair in Consumer Insights and Innovation
Lazaridis School of Business & Economics, Wilfrid Laurier University, Ontario, Canada
The “Dark Is Hardworking” Association: How Skin Tone Affects Perceptions of Service Providers in India Journal of Marketing Research (forthcoming). – Ghoshal, T., & Gill, T. (2026) (link)
“Social Media Sentiment Polarization and Product Adoption,” Marketing Letters – Zhao, P., Ma, Z., Gill, T., and Ranaweera, C. (2023) (link)
“Ethical dilemmas are really important to potential adopters of autonomous vehicles” – Gill, T. (2021), Ethics and Information Technology. (link)
“How accessories add value to a platform: the role of innovativeness and nonalignability” – Gill, T., Ma, Z., Zhao, P. and Chen, Y.(. (2021), European Journal of Marketing, Vol. 55 (4) (link)
Blame it on the Self-Driving Car. How Autonomous Vehicles can Alter Consumer Morality – Gill, T. (2020) Journal of Consumer Research, Volume 47, Issue 2, August 2020, Pages 272–291 (link)