Current Students
Khashayar Jafari Kaliji
PhD in Management, Marketing
Educational Background
- Master of Business Administration (Marketing), Shahid Beheshti University
- Bachelor of Business Administration, University of Mazandaran
Reasons for Choosing Laurier
I chose Laurier for its strong reputation in marketing research and its supportive and collaborative academic environment. The Lazaridis School of Business and Economics provides an excellent platform for exploring interdisciplinary topics including consumer behaviour, consumer psychology, and the role of emerging technologies such as artificial intelligence in marketing.
The opportunity to work closely with faculty whose expertise aligns with my research interests, along with Laurier’s emphasis on connecting academic research with real-world applications, made it an ideal place to pursue my doctoral studies.
Research Interests
My research interests focus on consumer behaviour and decision making, particularly how psychology and emerging technologies influence consumers and marketing. Areas of interest include:
- Consumer Behaviour and Decision Making
- Consumer Psychology
- Artificial Intelligence (AI) in Marketing
- Autonomous Vehicles (AVs)
- Service Failures
Career Goal
My long-term goal is to become a faculty member at a leading global university, contributing to the advancement of marketing knowledge while mentoring future scholars. I also aim to remain engaged with the marketing industry, applying academic research to real-world challenges and helping bridge the gap between theory and practice.
Past Students
Post-Doctoral
*Glen Gorman (PhD., Wilfrid Laurier University), supervisor for projects on “Consumer Behavior and Marketing.” (March 2014 – December 2014)
*Wonkyong Lee (PhD., University of Waterloo), supervisor for the project “Consumer Barriers to the Adoption of Counter-Stereotypical Products.” (Aug. 2009 – July 2010)
Doctoral
*Sakshi Korde (PhD, Wilfrid Laurier University), research focused on “Consumer Behaviour in the Context of Autonomous Vehicles.”
*David Lewis, (Ph.D.), Wilfrid Laurier University, supervisor for thesis on “Consumer Financial Decision Making,” (September 2011 – Aug. 2017)
*Gattol, Valentin, (Ph.D.), Delft University of Technology (Delft, The Netherlands), co-supervisor for thesis on “The Role of relatedness on feature addition / deletion in High- Technology Products,” (June 2010 – Dec. 2013)
*Jun Wang, PhD student (PhD), Delft University of Technology (Delft, The Netherlands), co-supervisor for thesis on “The Role of Rumors and Pre-Announcements in High-Technology Innovations” (Oct 2009 – Dec. 2010)
Master's
*Shirish Panchal (MSc), Wilfrid Laurier University, supervised Master’s thesis: “When Size Does Matter. Dominance Versus Prestige Based Status Signaling,” (July 2018 – July 2021).
*Floortje Wijnands (MSc.), University of Maastricht, The Netherlands, supervisor for thesis “The Effects of Actual versus Ideal Self Brand Congruence.” (Aug. 2018 – Aug. 2019).
*Jessica McElhone, EMTM (MSc.) program, (Wilfrid Laurier University), supervised Master’s research project (MRP), “Finding insight for co-creation in a brand fan blog: a crackberry.com case study,” (Jan. 2012 – Aug. 2012).
*Belinda Martschinke (MSc.), University of Maastricht, The Netherlands, supervisor for thesis “Marketing Strategies to Overcome barriers to the adoption of Counter-stereotypical Products.” (Jan. 2011 – Dec. 2011).
*Salma Aziz, (MSc.), Department of Marketing and Consumer Studies, University of Guelph, Guelph, ON, Canada, co-supervisor for the thesis “Investigating the Single Category Belief Problem in a Hybrid Product,” (Nov. 2010 – Aug. 2011)
*Maren Becker (MSc.), University of Maastricht, The Netherlands, supervisor for the Thesis “Role of Brand Incumbency Status on the Perception of Convergent High-tech Products.” (Jan 2009 – Aug 2010)