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From Evolution to AI: How it Impacts Consumers?
Research Highlights
Tripat Gill investigates the effect of evolutionary, technological, and social factors on consumer behavior. His research finds that our evolved psychological mechanisms continue to affect consumer preferences. But the modern environment is constantly changing with rapid advances in technology and social transformations. Tripat’s research examines how consumers adapt to these changes, and how consumers are impacted by them. Specifically, what factors enable the adoption of technological innovations; how prevailing stereotypes and biases affect product / service perception; how do brands aid consumers decisions; and what is the social and ethical impact of radical technologies such as self-driving cars and artificial intelligence (AI).
Learn more about Tripat’s research themes below: